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Multimedia Journalism Fundamentals: It’s Not Just Point and Shoot!
The Ukraine Crisis: Is Nuclear Conflict Likely?
Type: Event
Basic Excel Skills for Reporters
Excel is packed with features to put you in control of your data, helping you to follow campaign money and holding accountable the officials who spend our tax dollars. Instructor JoElla Straley will orient reporters with basic and powerful features that make data analysis a snap, including importing, formatting and sorting. She will also introduce the fabulous PivotTable. The class will run from 9:00-11:00 a.m. in the Bloomberg Room. Registration is $20 for NPC members; $40 public. All sales are final.
Type: Event
Instagram in the Newsroom
More and more newsrooms are using Instagram as an innovative reporting tool, but how do you leverage it to find story and visual ideas, and for reporting on stories? Eric Weisbrod, Digital Producer, Cross Platform Programming at CNN will teach a session from 9:00-10:30 a.m. showing you how to use Instagram to create and push out your own images, build your social media community, and find story ideas. This event is made possible by a generous grant from the Scripps Howard Foundation.
Type: Event
NPC Events Committee
Type: Event
NPC Communications and Marketing Committee
Type: Event
Get PR Smart: How Pinterest Can Help Brand Your Cause
How Pinterest Can Help Brand Your Cause – Be the first to apply emerging social media platforms to your grassroots or public awareness campaigns Emerging social media platforms like Pinterest can help you reach your target demographic and connect with the lifestyle associated with your brand or organization. This session provides a primer on the ways you can use these new tools to share your organization’s core values, news, and story The "Get PR Smart" series is sponsored by the National Press Club Journalism Institute and Adfero Group.
Type: Event
Pinterest Primer
Pinterest Primer – 9:30 a.m. on April 5 in the Bloomberg Classroom Pinterest calls itself an 'online virtual pinboard.' How could such a basic concept become so popular? Join technology guru Ivan Meyers and multimedia artist Devin Schuyler for a discussion of how Pinterest is carving out its spot on the internet, and a demonstration on how to set up and organize your own Pinterest account. The session is free for NPC members and $10 for non-members. Reservations required [email protected]
Type: Event
How to Create a Social Media Workflow
Are you using an effective social media strategy to communicate your message? In this session, you will learn how to create an effective social media strategy, a practical workflow, how to design individual campaigns, how to plan a social editorial calendar, how to create meaningful social content, how to create meaningful blog content, how to measure your ROI and how to set appropriate benchmarks. Everyone will receive templates to take back and use as well as our 40-page workbook with step-by-step instructions covering everything discussed. This is a very intensive, hands-on class intended…
Type: Event
Finding Your Influencers and Your Audience
You or your client has just launched a new content-driven product, one that is so amazing that you now expect to see sky-high numbers on the web. But for all your effort, it seems like only half the people you hoped for actually clicked on the website (or downloaded the mobile app, or joined the Facebook page...) What gives? It’s possible that you launched a great product in the wrong digital space. Or you identified influencers online who aren’t as connected as you may have thought. Or worse, the intended audience doesn’t really use the tool for which you developed. What can you do to…
Type: Event