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get {smart}: Content Marketing for Public Affairs Pros
Smart organizations are turning to content marketing to advance their public affairs strategies. The future of communications lies not simply with media relations or advertising, but with content creation: generating media (articles, images, videos) that your target audiences are likely to consume and share. In this session, our panel of experts will explain why content marketing is a strategy that is here to stay, and show you how your organization can leverage content marketing to build a base of loyal supporters and/or advocates. Then we’ll share tips and tactics for creating quality,…
Type: Event
Screening of PBS' "The Ghost Army"
The National Press Club will be previewing the full PBS documentary “The Ghost Army” on Monday, May 13 at 6:30 p.m. in the Conference Rooms. There will be free refreshments and popcorn provided. It is free for club members and $5 for nonmembers. War, deception and art come together in Rick Beyer’s new documentary The Ghost Army, the astonishing true story of American G.I.s — many of whom would go on to have illustrious careers in art, design and fashion — who tricked the enemy with rubber tanks, sound effects, and carefully crafted illusions during the Second World War. A remarkable story…
Type: Event
get{smart}: Advanced Web Analytics
If you've mastered pageviews and bounce rates and feel there is nothing left to learn, dive in deeper to web analytics. Adfero's team of experts will demonstrate the value of advanced analytics techniques such as goal-funneling, A/B testing and heat map research. The fee is $35 for NPC members and $45 for non-NPC members. The session will begin at 9:00 a.m. and end at 10:30 a.m. The get {smart} series is sponsored by the National Press Club Journalism Institute and Adfero Group.
Type: Event
Peter Maurer, President, International Committee of the Red Cross
International Red Cross President Peter Maurer to Offer Latest on Humanitarian Crises in Afghanistan, Syria and Mali Peter MaurerPresident, International Committee of the Red Cross (ICRC) Thursday, April 11 at 10 a.m.Fourth Estate Room, National Press Club Afghanistan, Syria and Mali – each country is experiencing armed conflicts that are causing death, destruction of infrastructure and, in some cases, the flight of refugees into neighboring countries. Peter Maurer, president of the International Committee of the Red Cross (ICRC), will give a first-hand update on the humanitarian situation…
Type: Event
Twitch! Communications in the Age of Social Media
[Twitter + Pitch = Twitch!] Social media has utterly revolutionized the world of communications by upending the way reporters gather news and the way we find our news. In a 24 hour, social media - powered news cycle, who decides what becomes news, and what doesn't make the cut? Join us for Twitch! a fun-filled, 2-hour panel event and networking reception featuring some of the region's most forward thinking working journalists who will share how they are using social media to discover stories, report breaking news and find sources. Register at http://twitchdc2013.eventbrite.com #Twitch2013…
Type: Event
House Democratic and Republican Budget Leaders Van Hollen and Price to Discuss Sequestration, Fiscal Cliff, Budget
HOUSE DEMOCRATIC AND REPUBLICAN BUDGET LEADERS VAN HOLLEN, PRICE TO DISCUSS SEQUESTRATION, FISCAL CLIFF, BUDGET House Budget Committee Ranking Member Chris Van Hollen (D-Md.) and Budget Committee Vice Chairman Tom Price (R-Ga.) will discuss the latest on sequestration, the “fiscal cliff” and the budget at 10 a.m. Tuesday, Feb. 12, at a National Press Club Newsmaker. The event will be in the Fourth Estate Room, 13th floor, National Press Building, 14th and F streets Northwest, and is open to credentialed media and club members. The two will discuss the latest budget deadlines and approaches…
Type: Event
NPC Headliners Newsmaker: National Academies Releases 2017 Affordable Drugs Report
Livestream will begin 11/30 at 1:00pm ET.Viewers can email questions for the panel to [email protected] - please include your name and affiliation. The National Academies of Sciences, Engineering, and Medicine will release and discuss the findings of their new affordable drugs report at a National Press Club Headliners Newsmaker this Thursday, November 30, 2017 at 1:00PM in the club’s Fourth Estate. The new report examines patient access to affordable and effective drug therapies in the U.S. and recommends a number of policy actions aimed at improving the affordability of…
Type: Event
NPC Headliners Book Event: Garrett Graff's "Raven Rock"
Journalist and historian Garrett Graff will share the findings of his latest work, Raven Rock: The Story of the U.S. Government’s Secret Plan to Save Itself – While the Rest of Us Die, at a National Press Club Headliners Event at 6:30 p.m. on Monday, May 22 in the club’s conference rooms. Since the beginning of the Cold War, the U.S. government has been secretly planning for what would come after a nuclear attack on America. From hidden bunkers where generals and politicians would be evacuated to secret lists of “dangerous enemies” who would be arrested in the opening moments of war, Raven…
Type: Event
NPC Book Event: "Shattered: Inside Hillary Clinton's Doomed Campaign"
During Hillary Clinton’s 2016 race for the White House, two journalists, Jonathan Allen and Amie Parnes were given special access inside her campaign operation, conducting more than one hundred interviews, for their new book “Shattered: Inside Hillary Clinton’s Doomed Campaign.” They will appear together at the National Press Club on Thursday, May 18 at 6:30 p.m. in the club’s conference rooms to discuss their headline making book that is already number one on Amazon’s bestseller list. Jonathan Allen is the head of community and content for Sidewire and a columnist for Roll Call newspaper and…
Type: Event
NPC Breakfast with University of Missouri President Michael Middleton
Michael Midddleton, the University of Missouri System interim president, will speak at a National Press Club Speakers breakfast on Tuesday June 21. Middleton was appointed to head the University of Missouri last year following racial tension and protests on its flagship campus. He will speak about moving the university forward amid a national conversation about diversity, equity and inclusion that was sparked by the protests. Breakfast will be served at 8:30 a.m. with remarks beginning at 9 a.m. followed by a Q&A session ending at 10 a.m. Tickets cost $24 for National Press Club members…
Type: Event