Red Cross Operations and the Economic Recession
July 21, 2009
About This Video
Run time: 61 minutes
Gail McGovern delivered a National Press Club speech on the challenges of operating the nation's largest the Red Cross through the current difficult economy. She said that over the past year, the organization had dramatically cut its deficit and exceeded fundraising goals, despite the recession. She also talked about challenges involved in restoring public confidence in the Red Cross and fixing management problems, saying it had found new ways to raise money, including working with the digital media company that raised funds for the Obama campaign. She also responded to questions from the audience.