National Press Club

What to do when a crisis goes viral? Find out Nov. 12

November 6, 2013 | By Allyson Cannon |

What happens when a crisis goes viral? Join this month’s “Get It Online” series event, at 2 p.m. Nov. 12 to learn how PR veterans handle it.

Crisis managers prepare for the worst. But today, when information travels faster than ever before, a public relations nightmare can spread online before a communications director can react.

Crisis communications veterans will share their war stories from crises you have seen unfold in the news media. This expert panel will discuss how social media has become inseparable from crisis communications, and what you and your organization can do to prepare for and manage any crisis.

This event is free for members of the National Press Club and $25 for the public. Purchase tickets by clicking here.

The panel, to be moderated by Jane O'Brien, reporter, BBC World News Service, includes:

Leslie Aun, vice president, communications at Venture Philanthropy Partners and former vice president of marketing and communications at Susan G. Komen for the Cure;

Wendy Harman, director, information management and situational awareness at American Red Cross;

Peter LaMotte, senior vice president and chairman, digital practice at LEVICK;

Jan Lane, director, federal government services, Deloitte Consulting LLP, and

Patrick Riccards, partner at Collaborative Communications Group and author of "Eduflack"