National Press Club

Turn your blog into a content marketing machine, 9 am July 11

June 25, 2014 | By Nicole Hoffman |

Blogs aren't dying, they're evolving. And it's time for your communications strategy to do the same.

Join the National Press Club Journalism Institute and Adfero Group for a professional development session on rethinking your blog at 9 a.m. July 11.

Registration for Club members is $35. Members should login for the promo code.

Start reengineering your blog into a well-oiled content marketing machine that powers SEO, thought leadership and inbound marketing. In this session, we'll show you how to retool your content, add horsepower to your advertising campaigns and turn one-time visitors into engaged audience members.

Speakers include Meghan Moran, a vice president at Adfero; Gary Nuzzi, director of interactive services at Adfero; and Colin Delany, digital strategy consultant and the founder and editor of, a website that focuses on the tools and tactics of Internet politics and online advocacy.

The get {smart} series is presented by the National Press Club Journalism Institute and Adfero Group.