National Press Club

Think Like A Reporter: Media Training for Public Relations Professionals this Friday

November 28, 2017 | By Julie Schoo |

There’s still space available to sign up for the National Press Club Journalism Institute’s on-camera media training workshop for public relations professionals. The training, led by veteran multimedia journalist and Emmy Award-winning Club member Andrea McCarren, will be held on Friday, Dec. 1, from 9–11 a.m. in the Bloomberg Room.

The hands-on workshop is for public relations professionals who want to improve their own or their clients' presentation skills on-camera and online. The session costs $75 for Club members and $150 for non-members; tickets can be purchased by clicking here.

McCarren’s two-hour boot camp will cover:

How to be a good news source: best practices for pitching a potential story to journalists and following up
The importance of social media: how to find opportunities for your clients and offer their expertise to journalists; building your following and theirs
On camera training: what to do and what not to do in the high definition, multimedia landscape
The art of the interview: practical tips for making your client a ‘go-to’ source