National Press Club

Social TV of Today and Tomorrow To Be Explored Tuesday

May 14, 2013

In this age of dual screens, watching a Twitter feed during a live broadcast can be as important an event as the broadcast itself. Networks are even building social-driven audience interaction directly into their programs, allowing audiences to engage with characters.

From Oreo’s “You can still dunk in the dark” Super Bowl ad to the real-time audience participation in "American Idol," social channels are enhancing the narrative of live events, and in many cases, grabbing the headlines.

Now it is time for you to learn about this new phenomenon at an event that is part of the National Press Club’s “Get It Online” series May 21st in the First Amendment Room starting with Continental breakfast and coffee at 8:30 a.m. A panel discussion will begin at 9 a.m. and conclude by 10:30 a.m. This event is free of charge for NPC members and $20 for non-members. To register, click here.

Join GigaOM's Eliza Kern and panelists from the worlds of TV content production and social measurement for a moderated discussion about the Social TV of today and tomorrow. Some of the questions they'll debate are:

- Why does measuring social engagement in a broadcast event matter for networks, advertisers and consumers?
- Why should content providers or broadcasters care about the social media event?
- How might this insight change consumer behavior or change how networks/content providers monetize their live events?
- Is being part of the social media event as important or fulfilling as attending the live event?

Panelists are:

Eliza Kern, who joined the GigaOM team in May 2012. She covers social technology from San Francisco, from startups to Twitter and Facebook. She is a recent graduate of UNC Chapel Hill. As editor of the university's digital news service, Eliza devised the editorial strategy, managed the newsroom, and guided the team's public affairs reporting. In the summer of 2010, she launched a nonpartisan political blog to cover a New Hampshire congressional primary, breaking stories there that were picked up by mainstream news outlets.

Rishab Aiyer Ghosh, Co-Founder and Chief Scientist of Topsy, started “First Monday,” the most widely read peer-reviewed journal of the Internet, in 1995, with Ed Valauskas, Esther Dyson, and Vint Cerf. In 2000, at Maastricht University in the Netherlands, Ghosh started the Collaborative Creativity Group, the leading research group on the economics of free/open source software, Wikipedia and other forms of collaborative innovation. He has extensively researched and published on how reputation works and motivates in online communities for more than 12 years, collaborating with Stanford, Oxford, Cambridge and Tsinghua Universities, with grants from the U.S. National Science Foundation and European Commission. Ghosh is also a board member of the Open Source Initiative.

Martez Moore is the Executive Vice President of Digital Media for BET Networks, a unit of Viacom and the leading provider of entertainment for the African-American audience and consumers of Black culture globally. Moore is responsible for leading the Digital Media Group, where he manages the Online, Mobile, Technology, Video-on-Demand, Down-load-to-Own, and Vertical Ad Network business units, crafts business strategy, and executes organic and acquisition growth initiatives. Prior to this role, he was the Head of Business Strategy & Development for BET Networks, where he led business strategy, acquisition, and corporate partnerships activities.

Andrew Somosi serves at CEO of SocialGuide, an audience engagement analytics platform. Prior to joining SocialGuide, he led marketing and business development at Lattice Engines. A founding member of the management team, he was responsible for brand strategy, demand generation, partnerships and communication. Prior to Lattice, he was an associate principal at McKinsey & Company, advising global clients in media, financial services and private equity on strategic, transactional and operational issues. Somosi also developed e-commerce and ad-driven businesses at LexisNexis. He has a BA in Economics and Political Science from Columbia University and an MBA from The Wharton School.

Anthony Shop (moderator):

Anthony Shop is the host of the National Press Club's "Get It Online" Series and a former chairman of the Club's Events Committee. A former reporter, he is managing director of Social Driver, a full-service digital agency. Anthony leads a team of developers, designers and marketers to build social, mobile and Web experiences that empower audiences and connect communities. Social Driver works with an international client base that includes Fortune 500 corporations, leading nonprofit organizations and foundations, and venture-backed technology startups. Under his leadership, Social Driver was named 2012 Small Business Champion of the Year by the D.C. Chamber of Commerce.

For questions, please contact Anthony Shop, host of the Get It Online series: anthony@socialdriver.com.