National Press Club

Political operatives to reveal the secrets of Internet political ads, July 22

July 1, 2014 | By Nicole Hoffman |

How do political ads on the Internet target certain voters and not others? What are the possibilities when you match up a database of computer cookies and voter lists?

Find out at the next installment of the ongoing Campaign Boot Camp series, presented by the Regional Reporters Association, the National Press Club Journalism Institute and the Institute’s Professional Development Committee.

This program will be held July 22 from 9:30 a.m. to 11 a.m. in the Bloomberg Room. The program is free, but please click here to RSVP.

Explaining how targeted campaign ads on the web work and why they are a growing force in races across the country are CEOs from two of the leading firms in the field, Campaign Grid, started several years ago as a Republican shop, and DSPolitical, which works with Democrats. Paul Merrion, Washington bureau chief of Crain's Chicago Business, will moderate.