NPC's Get it Online series plans discussion of social TV on May 21 at 8:30 a.m.

The National Press Club's Get It Online series plans to discuss social TV on May 21 at 8:30 a.m.

This event is free of charge for NPC members and $20 for non-members. Register here. Doors will open at 8:30 a.m. A continental breakfast and coffee will be served before the panel begins at 9 a.m. It should conclude by 10:30 a.m.

In this age of dual screens, watching a Twitter feed during a live, broadcast event can be as important an event as the broadcast itself. From Oreo’s “You can still dunk in the dark” Super Bowl ad to real-time audience participation of American Idol, social channels are enhancing the narrative of live events, and in many cases, grabbing the headlines. Networks are even building social-driven audience interaction directly into their programs, allowing audiences to engage with characters.

GigaOM's Eliza Kern and panelists from the worlds of TV content production and social measurement for a moderated discussion about the Social TV of today and tomorrow. Some of the questions they'll debate are:

-- Why does measuring social engagement in a broadcast event matter for networks, advertisers and consumers?
-- Why should content providers or broadcasters care about the social media event?
-- How might this insight change consumer behavior or change how networks/content providers monetize their live events?
-- Is being part of the social media event as important or fulfilling as attending the live event?

For questions, please contact Anthony Shop, host of the Get It Online series at [email protected].