Marketing chiefs to explore digital demands, shareholder value, 9:30 am Jan. 16

Russell Glass, chief executive of Bizo, and heads of other leading companies will explore whether digitally savvy chief marketing officers increase shareholder value at 9:30 a.m. Jan. 16.

The panel will cover digital trends, including big data, social channels and mobile access, and share lessons that all communicators can use for their clients and organizations.

A continental breakfast will be served at 9 a.m. The panel will commence at 9:30 a.m. and will include ample opportunity for audience questions. Please reserve tickets online in advance. There is no cost for National Press Club Members; non-member tickets are $10. Register here.

Other panelists will include Kevin Alansky, vice President of marketing at Blackboard; Rory Channer, chief marketing office at CEB. Anthony Shop, Club Events Committee chairman and managing director of Social Driver, will moderate the panel. This event is part of the Club's "Get It Online" series.

Tumultuous economic conditions have raised the stakes for all C-Level decision-makers at leading corporations. The challenge to consistently increase shareholder value has grown in parallel to the growing emphasis placed on digital marketing efforts.

With these two forces at play, Glass recently explored this topic with an article that asked whether "companies with super-smart, digitally-savvy CMOs really outperform their market peers."