National Press Club

Event explores impact of foreign reporting on Thursday, June 6 at 12:30 p.m.

May 14, 2019 | By Carmen Russell | carmen@sluchansky.com

The National Press Club International Correspondents Team is hosting “Impact of Foreign Reporting and Children at Risk in the Central African Republic" on Thursday, June 6 at 12:30 p.m.

The event is expected to feature award-winning NBC News correspondent Cynthia McFadden, UNICEF-USA President and CEO Caryl Stern, and U.N. Foundation Senior Vice President Peter Yeo. Please RSVP by clicking here. The price is $5 for Club members and $10 for non-members.

In March, NBC’s "Today" aired a 10-minute piece on the challenges children face in the Central African Republic "Nightly News" followed with a 4-minute piece, nearly a fifth of the average news broadcast, seen by an estimated 7-million people. It was the first time that an American broadcast team visited the war-torn nation in five years. See the "Today" broadcast by clicking here.

Correspondent McFadden, toured CAR with Stern who took her to a hospital and orphanage for children and to remote refugee camps. The report discussed starvation and illness, showing children in dire need of care and even basic nutrition. But McFadden and Stern also discussed efforts to provide sustenance and provided success stories resulting from international aid efforts.

In an era where few American broadcast news outlets have foreign bureaus, such international reporting has become uncommon, even rare.

More than $1.75 million was donated to UNICEF after the stories aired, most of it within 24 hours. This was a particular point of pride for NBC News President Noah Oppenheim, who, according to Poynter, wrote in a memo to staff, “I hope this serves as a powerful reminder to everyone that our work every day makes a profound difference.”

McFadden has said it exemplifies what journalism is intended to do.

“The goal of the work is to ultimately make a difference. I don’t want anyone to be able to say they don’t know,” she told Glamour magazine. “If we turn our backs on these people, we do it knowingly now. We know what’s happening.”