Give your campaign an edge with online research Sept. 21, 8:30 a.m.

Learn how research data can invigorate your communications effort at the “Get PR Smart” class September 21, 8:30 a.m. to 11:00 a.m. in the National Press Club Conference Rooms.

Testing your campaign messaging or collecting data to support your cause costs much less than you think. In this panel discussion, experts weigh in on how conducting research using online tools is an investment that can maximize your campaign’s potential.

Register here. The fee is $95 for NPC members and $125 for non-NPC members. NPC members should login to see the discount code.

The "Get PR Smart" series is sponsored by the National Press Club Journalism Institute and Adfero Group.