National Press Club

Get It Online series to discuss how social media is revolutionizing TV

April 30, 2013 | By Allyson Cannon | acannon@press.org

Join us on May 21 at 8:30 a.m. for a moderated discussion about the Social TV of today and tomorrow.

In this age of dual screens, watching a Twitter feed during a live, broadcast event can be as important as the broadcast itself.

From Oreo’s “You can still dunk in the dark” Super Bowl ad to real-time audience participation of American Idol, social channels are enhancing the narrative of live events, and in many cases, grabbing the headlines.

Networks are even building social-driven audience interaction directly into their programs, allowing audiences to engage with characters.

This event, a part of the National Press Club’s “Get It Online” series, will be held in the First Amendment Room. Continental breakfast and coffee will be served. The panel begins at 9 a.m. and concludes by 10:30 a.m.

"Get It Online" is free of charge for NPC members and $20 for non-members. To register, please click here.

GigaOM's Eliza Kern and panelists from the worlds of TV content production and social measurement will cover questions such as:

  • Why does measuring social engagement in a broadcast event matter for networks, advertisers and consumers?
  • Why should content providers or broadcasters care about the social media event?
  • How might this insight change consumer behavior or change how networks or content providers monetize their live events?
  • Is being part of the social media event as important or fulfilling as attending the live event?

Eliza Kern, who joined the GigaOM team in May 2012, covers social technology from San Francisco, from startups to Twitter and Facebook. She is a recent graduate of UNC Chapel Hill. As editor of the university's digital news service, she devised the editorial strategy, managed the newsroom, and guided the team's public affairs reporting. In the summer of 2010, she launched a nonpartisan political blog to cover a New Hampshire congressional primary, breaking stories that were picked up by mainstream news outlets.

Rishab Aiyer Ghosh, co-founder and chief scientist of Topsy, started “First Monday,” the most widely read peer-reviewed journal of the Internet, in 1995, with Ed Valauskas, Esther Dyson, and Vint Cerf. In 2000, at the University of Maastricht in the Netherlands, Ghosh started the Collaborative Creativity Group, which conducts leading research on the economics of free or open source software, Wikipedia and other forms of collaborative innovation. He has researched how reputation works and motivates in online communities for more than 12 years, collaborating with Stanford, Oxford, Cambridge and Tsinghua Universities, with grants from the US National Science Foundation and European Commission. Ghosh is also a board member of the Open Source Initiative.

Martez R. Moore is the Executive Vice President of Digital Media for BET Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIAB) and the leading provider of entertainment for the African-American audience and consumers of Black culture globally. He is responsible for leading the Digital Media Group, where he manages the Online, Mobile, Technology, Video-on-Demand, Down-load-to-Own, and Vertical Ad Network business units, crafts business strategy, and executes organic and acquisition growth initiatives. Prior to this role, Moore was the Head of Business Strategy & Development for BET Networks.

Andrew Somosi is chief executive officer of SocialGuide, an audience engagement analytics platform. Prior to this, he led marketing and business development at Lattice Engines. A founding member of the management team, he was responsible for brand strategy, demand generation, partnerships and communication. Prior to Lattice Engines, Andrew was an Associate Principal at McKinsey & Company, advising global clients in media, financial services and private equity on strategic, transactional and operational issues. He also developed e-commerce and ad-driven businesses at LexisNexis. He has a BA in Economics and Political Science from Columbia University and an MBA from The Wharton School.

Anthony Shop (moderator):
Anthony Shop is the host of the NPC's "Get It Online" Series and a former chairman of the Events Committee. A former reporter, he is managing director of Social Driver, a full-service digital agency. He leads a team of developers, designers and marketers to build social, mobile and web experiences that empower audiences and connect communities. Social Driver works with an international client base that includes Fortune 500 corporations, leading nonprofit organizations and foundations, and venture-backed technology startups. Under Shop’s leadership, Social Driver was named 2012 Small Business Champion of the Year by the DC Chamber of Commerce.

For questions, please contact Anthony Shop, host of the Get It Online series: anthony@socialdriver.com.