National Press Club

Freelance Committee panel to explore custom content Sept. 17

September 2, 2014 | By Scott Sowers |

The National Press Club Freelance Committee will present a panel discussion on the rise of custom content on Wednesday, Sept. 17, from 7 p.m. to 9 p.m. in the Zenger Room.

The program will feature input from three influential leaders in the field: Kim Caviness, formerly of the Boston Herald and now chief content officer at McMurry/TMG; Brock N. Meeks, a former investigative journalist now working as editor at Atlantic Media Strategies, the digital consultancy arm of Atlantic Media; and Andy Seibert, chairman of the Content Council and managing partner of Imprint, a Sullivan Content Lab .

Panelists will provide brief presentations on the definition of custom content, custom publishing, native advertising, content marketing and the distinctions between the categories – if any. The panel will also explore how this trend affects freelancers and the big picture questions of what it all means to traditional journalism.

Among still other topics to be explored will be possible conflict of interest questions, pay rates for writers,and suggestions for breaking into the market.

The panel will be moderated by Freelance Committee Chair Tam Harbert, and committee member Scott Sowers, both of whom have written for clients who produce custom content. A question and answer period will follow the presentation.

The event is free for NPC members; $10 for non-members. To purchase tickets, click here.

For more information, contact Sowers at or Harbert at