Author, consumer electronics group leader Gary Shapiro to discuss book on innovation tonight

Gary Shapiro, president of the Consumer Electronics Association, will discuss his new book, "Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses," at 6:30 p.m. April 3 in the First Amendment Lounge.

The event is free, but registration is required by clicking here. A book signing will follow the discussion.

As head of the Consumer Electronics Association and its influential annual trade show, the International Consumer Electronics Show, Shapiro has worked with the most innovative companies in history — Intel, IBM, and Samsung, among others. In his book, he illuminates some of the key strategies that have propelled these businesses to record-breaking profits, as well as the traps that have led so many others to crushing failure.

Shapiro's book was published in January.