Exploring The Growing Popularity Of Fair Trade Products

In this episode of Update-1, NPC member Shannon Fisher explores fair trade, a manufacturing and distribution process that closely monitors imported products and ingredients from farms to store shelves, with an emphasis on global human rights. Shannon interviews Rodney North, director of Marketing and External Relations for Fairtrade America, which is the foremost domestic certifier of fair trade products. They discuss the certification process and the reasons for the growing popularity of fair trade products. Shannon later speaks to Cheryl Pinto, director of Values Led Sourcing for Ben & Jerry’s, about her company's use of these products. The ice cream manufacturer is the foremost corporate user of fair trade products in the United States.