National Press Club

Convergence A Dominant Social Media Trend

June 29, 2015

Convergence A Dominant Social Media Trend

This edition of Update-1 NPC member Stephanie Gailhard interviews Anthony Shop, chief strategy officer and co-founder of Social Driver. The digital agency launches websites and runs social media campaigns. The Agency 100 recognized it as the 7th fastest growing agency in the United States.

“In terms of social media we’ve come a long way in a short amount of time,” said Shop. Social media continues to change the marketing landscape. “Marketing used to be about interrupting people. Now because of social media we get most of our information from our friends.” Advertisers are capitalizing on that fact. “One of the biggest social media trends today is the convergence of different media. Paid, shared and owned advertising convergence continues to be dominant and more media is moving in that direction.” Strategies include using amateur photos and videos to grab consumers attention rather than relying on professional ad campaigns as in years past.

Shop is also on The National Press Cub Board of Governors. He has helped the club intensify its social media outreach. “We are live tweeting NPC luncheons and it is working. We are seeing growth of our followers and conversations especially around important issues like press freedom.”

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