National Press Club

National Press Club Communicators Summit: Creating and Delivering Effective Content in the Era of 'Fake News'

National Press Club Communicators Summit: Creating and Delivering Effective Content in the Era of 'Fake News'

October 18, 2017 8:30 AM

Location: First Amendment Lounge

National Press Club Communicators Summit to Focus on Creating and Delivering Effective Content in the Era of 'Fake News'

On Wednesday, October 18, the National Press Club will host its annual Communicators’ Summit at the National Press Club, First Amendment Lounge, 529 14th Street, NW -- 13th floor.

This year’s theme is “Content is King.” Leading experts will share insights on producing content suited to the unique strengths of different digital, online and social media channels, as well as emerging technologies. We’ll discuss the challenges of developing credible and compelling content at a time when trust in corporations, government, NGO’s and the media is being tested more than any time in a generation.

8:30-9:00 a.m. – Registration/Networking/Continental Breakfast

9:00-9:05 a.m. – Welcome remarks

9:05-10:20 a.m. – Session I: Content Bootcamp

This session will offer current insights into the ‘blocking and tackling’ of content strategy, generation, and distribution channels. Learn some of the best practices today. Case studies will be presented, followed by Q&A.

  • AARP -- Bill Walsh, Vice President, Integrated Communications
  • AXIOS -- Nicholas Johnston, Editor
  • No Kid Hungry -- Brian Minter, Associate Creative Director
  • Moderator -- Lindsay Murphy, NPC Board Member and VP, Racepoint Global

10:30-11:45 a.m. – Session II: Trust, Truth, and Telling Stories

The session will explore how communications professionals can be trusted sources of information in an age of unfiltered delivery in which factual content is not always evident. In other words, how to deliver your organization’s message effectively and credibly in the age of “fake news!”

  • Twitter – Emily Horne, Head of Global Public Policy Communications •
  • Pew Research – Katerina Matsa, Senior Researcher at Pew Research Center
  • LEVICK– Richard Levick, President, CEO Levick Strategic
  • Scripps News Washington Bureau - Mark Greenblatt -- Senior National Investigative Correspondent
  • Moderator – Tom McMahon, NPC Board Member, Vice President, Advocacy and Public Affairs, Association for Unmanned Vehicle Systems International

12:00-1:30 p.m. – Luncheon Keynote: Richard Edelman, President and CEO of Edelman

Richard Edelman will share his unique perspective on pressing issues of importance to the communications profession – including his take on what it takes to communicate effectively in the current political and broader social environment. NPC President, Jeff Ballou, will host and moderate the conversation with Mr. Edelman.

1:30-1:35 p.m. – Closing remarks and adjourn

Follow the conversation on Twitter: #NPClive

For More Information On This Event, Contact:

Danny Selnick

NPC Members: There is a member promotion available for this event or you need to log in to register. Click here to log in and get the code.