National Press Club

NPC Freelance Committee Panel: Custom Publishing

NPC Freelance Committee Panel: Custom Publishing

September 17, 2014 7:00 PM

Location: Zenger Room

Join us for a discussion of the rise of custom content on Wednesday, Sept. 17, from 7 p.m. to 9 p.m. in the Zenger Room. Panelists will provide brief presentations on the definition of custom content, custom publishing, native advertising, content marketing and the distinctions between the categories – if any. The panel will also explore how this trend affects freelancers and the big picture questions of what it all means to traditional journalism. Panelists include:

• Chris Blose, executive content editor at McMURRY/TMG, has a background in both print and digital journalism. He overseas content and editorial strategy for many McMurry/TMG clients, including Cleveland Clinic, Georgetown University and the Silicon Valley Community Foundation.

• Brock N. Meeks, executive editor for Atlantic Media Strategies, oversees the editorial strategy of an upcoming branded journalism site covering global risk issues. Formerly, Meeks worked for MSNBC, Wired, the San Francisco Chronicle, Interactive Week and Communications Daily.

• Andrew Seibert is chairman of the Content Council and managing partner of Imprint, a custom publishing company. The Content Council is a trade organization for producers of branded content and content marketing in North America.

Other topics to be explored are possible conflict of interest issues, pay rates for writers, and suggestions for breaking into the market.

The panel will be moderated by Freelance Committee Chair Tam Harbert, and committee member Scott Sowers, both of whom have written for clients who produce custom content. A question and answer period will follow the presentation.

The event is free for NPC members; $10 for non-members. To purchase tickets, click here.

For more information, contact Sowers at or Harbert at

For More Information On This Event, Contact:

Tam Harbert

NPC Members: There is a member promotion available for this event or you need to log in to register. Click here to log in and get the code.