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It seems like a new Web-based communications technology is introduced every day. As more and more people embrace these creative methods of sending and consuming information, PR professionals are challenged to stay up to date with the latest trends and tactics to help clients reach their target audiences. The emergence of social media, in particular, has forced PR pros to get out of their comfort zone and expand their skills to remain competitive.
To help PR professionals learn new cutting-edge techniques and strategies to survive and succeed in this constantly changing environment, the National Press Club and Adfero Group are co-sponsoring a series of half-day conferences and classroom-style training seminars.
Topics will include how social media has changed the way reporters, sources and communication professionals effectively work together and how to use new, inexpensive tactics to get the word out.
From public awareness to issue advocacy, this continuing education series is a must for the PR professional who not only wants to stay up to speed but get ahead.
UPCOMING EVENTS
(click event titles for more information)
Conferences
Mastering Social Media: Three Successful Case Studies & Advice You Can Apply Today
Friday, May 20, 2011
8am - 1pm
Your organization has developed a presence on social media – now what? Master the art of taking these tools to the next level and see how successful organizations have done it.
How to Keep Your Issue Alive in the 2012 Elections
Friday, November 4, 2011
8am - 1pm
Afraid of your message getting lost in the excitement of the 2012 presidential elections? Learn strategies for leveraging the election to gain attention for your issues.
Workshops
Blogging 101: How to Create the Right Type of Blog for Your Organization
Friday, April 29, 2011
9:30am - 11am
Blogging has come a long way from the days of the “Guys in Pajamas.” The blogosphere has evolved into a sophisticated environment comprised of various categories of blogs – from corporate blogs to expert source blogs. Even professional journalists are commonly bloggers today. How do you know what kind of blog is right for your organization, and what are the keys to successful blogging?
How to Use Video to Get Your Message Across: Thinking Strategically About Content
Friday, June 24, 2011
9:30am - 11am
As people watch less TV, they are watching more video on their computers, tablets or smartphones. That means your video needs to more compelling, creative and contagious than the competition. We’ll help you understand the anatomy of a great video – from concept to promotion – so that you can powerfully reach, teach and activate your target audiences.
Using Research to Guide Your Advocacy Strategy
Friday, September 16, 2011
9am - 10:30am
Can opinion research help unlock the key to winning your advocacy effort? From free survey platforms and social media polling to state-of-the-art message testing, discuss the research tools that you can apply to increase your campaign’s effectiveness. Join us as we explore how public affairs campaigns use research to find, reach, and win over their audience.
Leveraging Digital Advertising Effectively: From the Tried and True to the Next Big Trend
Friday, December 2, 2011
9:30am - 11am
What’s the best digital arsenal for your audience and budget? Should you be employing ad networks, mobile advertising, sponsored tweets, or iPad apps? We will share lessons learned from banner campaigns to social media campaigns – best practices that you can apply today. Then we’ll take a look at what’s next and how it impacts the communications campaign of tomorrow.