June 30, 2014
The National Press Club Journalism Institute partnered with The Poynter Institute on a forum focused on newsroom culture as it pertains to women, a subject invigorated by the firing of New York Times executive editor Jill Abramson.
Panelists included Carolyn Ryan, Washington bureau chief for The New York Times; Susan Goldberg,…
Watch Video | 91 minutes
September 17, 2013
Seth Goldman, TeaEO of Honest Tea, discusses his book, "Mission in a Bottle: The Honest Guide to Doing Business Differently – and Succeeding." Gary Hirshberg, co-founder and chairman of the board of Stonyfield Farm, Inc., joined Goldman for an engaging discussion examining the challenges faced by mission-driven enterprises in a…
Watch Video | 61 minutes
June 4, 2013
"How to Get on TV" - A lively discussion explaining how to get the attention of bookers as an expert, and stay on their list.
Panelists include: Jonathan Capehart, Washington Post opinion writer and member of the editorial board and an MSNBC contributor; Lucy Spiegel, Executive Director, Contributors and…
Watch Video | 76 minutes
December 4, 2012
The National Press Club Journalism Institute and the club's Professional Development Committee look at campaign fundraising in the 2012 election and offer advice on covering the avalanche of money in the future. The session originally took place Tuesday, Dec. 4, 2012.
Trevor Potter, former Federal Election Commission chairman, president of…
Watch Video | 85 minutes
September 19, 2011
Google's algorithms work to surface unique content that match searcher needs in both web search and Google News, but news-specific ranking takes into account additional facets such as spikes in interest, recency, and authority. Google faces additional hurdles in indexing news content. For instance, Google can't access content behind paywalls.…
Watch Video | 70 minutes
March 16, 2011
The NPC’s professional development committee presents a session with Vanessa Fox, who worked at Google and built Webmaster Central, which provides tools, information, and community for site owners about how their sites are performing in Google’s search engine.
SEO theories may be obvious to those who have been involved in search…
Watch Video | 93 minutes