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How to Best Engage Readers Through Google News
September 19, 2011
Google's algorithms work to surface unique content that match searcher needs in both web search and Google News, but news-specific ranking takes into account additional facets such as spikes in interest, recency, and authority. Google faces additional hurdles in indexing news content. For instance, Google can't access content behind paywalls.…
Watch Video | 70 minutes
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Who needs newspapers? A Report on the Profession
May 23, 2011
Paul Steinle and Sara Brown, who have been assessing newspapers across the country for the past year, present a report on the state of the industry and emerging trends.
Watch Video | 85 minutes
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SEO Primer: How We Search and How Search Works
March 16, 2011
The NPC’s professional development committee presents a session with Vanessa Fox, who worked at Google and built Webmaster Central, which provides tools, information, and community for site owners about how their sites are performing in Google’s search engine.
SEO theories may be obvious to those who have been involved in search…
Watch Video | 93 minutes