National Press Club

Successful innovators have Ninja qualities, CEA president says at National Press Club event

April 10, 2013 | By Donna Leinwand Leger | dleinwand@usatoday.com

Gary Shapiro, president of the Consumer Electronics Association, discusses his book,"Ninja Innovation: The Ten Kiiller Strategies of the World's Most Successful Businesses," at the National Press Club, April 3, 2013.

Gary Shapiro, president of the Consumer Electronics Association, discusses his book,"Ninja Innovation: The Ten Kiiller Strategies of the World's Most Successful Businesses," at the National Press Club, April 3, 2013.

Photo/Image: Al Teich

Today's most successful business innovators embrace the same qualities that defined the historical and mythical Ninja clans, including discipline, mission-oriented strategy, adaptability, decisiveness and a will to win, said Gary Shapiro, president of the Consumer Electronics Association.

Shapiro discussed his new book, Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses on April 3 at the National Press Club.

As head of the Consumer Electronics Association and its influential annual trade show, the International Consumer Electronics Show, Shapiro has worked with the most innovative companies in history — Intel, IBM, and Samsung, among others. In his book, he illuminates some of the key strategies that have propelled these businesses to record-breaking profits, as well as the traps that have led so many others to crushing failure.

Shapiro's book was published in January.