NPC Podcast: Snapchat Becoming More of a Journalistic Tool

Snapchat claims more than 100 million daily users who average 25 to 30 minutes a day on the messaging app.

But until recently, Snapchat was mostly for sending pictures, video or text that disappeared after a couple viewings. That made it an interesting app for journalists to write about, but not necessarily to use for finding story ideas or promoting their work.

Emily Rasowsky, the director of marketing strategy at Social Driver, a Washington-based digital marketing agency, joins National Press Club member Zach Everson on a Club podcast to explain Snapchat’s recent updates that make it much more valuable to journalists.

Update-1 is produced by Mike Hempen. The podcast can be heard here on the NPC website or on iTunes, Stitcher and TuneIn.