Mission in a bottle: The honest guide to doing business differently

The founders of Honest Tea will discuss their new book on Tuesday, Sept. 17 at 7 p.m. in the National Press Club's Conference Rooms.

Join Seth Goldman and Barry Nalebuff, founders of Honest Tea, a local business phenomenon that has successfully maintained a mission-driven brand in a profit-driven world, for a lively discussion about their new book, “Mission in a Bottle: the Honest Guide to Doing Business Differently – and Succeeding.”

Goldman and Nalebuff tell their story in a fun and accessible comic-book format and offer a wealth of insight and advice about the challenges and hurdles of creating a successful business. They'll also discuss the importance of passion, perseverance and creative problem solving.

This event is a fundraiser for the National Press Club Journalism Institute.

This is a ticketed event and registration is required at http://www.press.org/events/honest-tea. All attendees must have a ticket. No outside books or memorabilia are permitted. All sales are final; no refunds will be issued.