Last Day to register for 'Using Research to Guide Your Advocacy Strategy'

Using opinion research to unlock the key to winning your advocacy effort is the subject of a Get PR Smart Workshop, "Using Research to Guide Your Advocacy Strategy," scheduled for Friday, Sept. 16 at 9 a.m. in the Fourth Estate Restaurant at the National Press Club.

The cost for the 90-minute session in the "Get PR Smart" series is $45 for Club members and $55 for non-members. To obtain the code for the NPC member discount, please contact Joshua Funk at [email protected]. To see a calendar of the series and register, please visit www.press.org/prsmart.

The series will cover a variety of topics, including how social media has changed the way reporters, sources, and communication professionals interact. It will also focus on learning how to use new, inexpensive technologies to get a client's message in front of the right audience.

From free survey platforms and social media polling to state-of-the-art message testing, we will be discussing the research tools that you can apply to increase your campaign’s effectiveness. Join us as we explore how public-affairs campaigns use research to find, reach, and win over their audience.

"Get PR Smart" is sponsored by the Club and the Adfero Group.