Get social smart with new professional development classes
Get up to speed on the latest social media and digital tools through the National Press Club Journalism Institutes professional development class.
The NPC Journalism Institute partnered with Webbmedia Group for an advanced series of training classes for journalists and professionals starting Jan. 19 with "How to Write a Social Media Policy."
You must RSVP to attend these sessions. Class size is limited.
Please contact Julie Schoo at [email protected] to inquire about the discount offered to NPC members. Use the link below to reserve.
“How to Write a Social Media Policy” – Jan. 19, 6 p.m. Bloomberg Classroom.
Your staff should be encouraged to experiment with and to use social media, as these networks have proved an indispensable part of our modern information landscape. But it is vitally important that your organization understands the risks associated with posting to networks and your official viewpoints on posting and reacting on social networks. In this session, we will discuss the basic structure of a social media policy, and we will talk through best practices with a lawyer who specializes in new media. In the second half of this session, we will work in small groups to create social media policies for your organization. Each attendee will receive a template and workbook to take back to their organizations. If you’ve been trying to write your own social media policy but have been procrastinating, you’ll walk out of this short class with a usable template in hand.
Instructor: Chris Shaw, Esq.
To reserve, click here.
“Spicing Up Your Content” (AKA “How to Write an Internet Meme”) - Jan. 23 9 a.m. Bloomberg Classroom
In 2010, Weiden+Kennedy not only put Old Spice back on the map, the agency helped make Old Spice the number one male body wash and deodorant in dollar and volume share in North America. And it all started with a quirky video. What was the secret to Old Spice’s success? How can the Old Spice model be dissected and applied to news and other content? What makes an Internet Meme, and how can client started developing the kinds of content that will deliver massive traffic? Bonus: What happens if your content becomes the meme itself?
Instructor: Amy Webb
To reserve, click here.