Executives to weigh value of digitally-savvy marketing

Allyson Cannon

January 14, 2013

Panel to weigh shareholder benefits from digitally-savvy marketing officers

Russel Glass,CEO of Bizo, will join other executives to discuss whether digitally-savvy Chief Marketing Officers increase shareholder value Wednesday, Jan. 16, at 9 a.m.

Other co-panelists will include Kevin Alansky, vice president of marketing at Blackboard and Rory Channer, chief marketing officer at CEB.

The panel will cover digital trends - including big data, social channels and mobile access - and share lessons that all communicators can use for their clients and organizations.

Doors will open for a continental breakfast at 9 a.m. The panel will begin at 9:30 a.m. and will include ample opportunity for audience questions.

Please reserve tickets online in advance here. There is no cost for National Press Club members; non-member tickets are $10.

Anthony Shop, Events Committee Chairman and Managing Director of Social Driver, will moderate the panel. This event is part of the Club's "Get It Online" series.