Consumer Electronics Assn. head to discuss book on most innovative companies, April 3

For 30 years, Gary Shapiro has observed the world's most innovative businesses from his front-row seat as leader of the Consumer Electronics Association. Now, in a new book, he reveals the 10 secrets of companies like Apple, Amazon, Google, Microsoft and many others.

Shapiro will discuss the book, "Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses" at 6:30 p.m. on April 3 in the Bloomberg Room.

The event is free, but registration is required by clicking here. A book signing will follow the discussion.

As head of the Consumer Electronics Association and its influential annual trade show, the International Consumer Electronics Show, Shapiro has worked with the most innovative companies in history — Intel, IBM, and Samsung, to name a few — focusing on creating policies and events that produce revolutionary products year after year.

He has learned the key strategies that have guided these businesses to record-breaking profits, as well as the traps that have led so many others to crushing failure. Shapiro will share essential insights for 21st Century leaders seeking breakthrough success.