Communicators Breakfast Today to Discuss Internet Advertising

A panel of communications experts plans to examine the growth of native advertising and its effect on paid content today at a Communicators Breakfast at the Club.

The event begins with breakfast at 8 a.m. in the Fourth Estate Restaurant. The program will begin at 8:30 a.m. The event is Communications and Marketing Committee.

Banners and pop-up ads have become the billboards of the Information Highway. But like their terrestrial counterparts, web users have just a passing interest in them. So publishers increasingly are offering native advertising, a form of paid content that’s considered less intrusive than typical online ads while providing deeper connections to consumers.

The panel is expected to be moderated by former Club President Gil Klein, co-director of journalism at American University's Washington Semester Program. He will be joined by John Walls, CTIA vice president of public affairs; Peter Cherukuri, Politico senior vice president for advertising and business development; and Sam Huxley, Fleishman Hillard senior vice president of digital.

Admission is free for NPC members and their guests are welcome for $10 per person. Registration is required at http://press.org/news-multimedia/news/communicators-breakfast-plans-examination-native-advertising’s-effect-paid-cont