Club to host workshop on social strategies

The Communications and Marketing Committee is holding a breakfast workshop, "Driving Your Social Strategy," at 8 a.m. on Thursday, May 31, in the Fourth Estate Restaurant.

Speakers will be club members Anthony Shop and Thomas Sanchez, co-founders of Social Driver, the award-winning digital agency that builds social, mobile and web experiences that empower audiences and connect communities.

This is not a typical social media workshop. Attendees will learn how to develop an "owned media" strategy that complements and supports earned and paid media. Whether you work with Fortune 500 corporations or community nonprofits, all organizations must answer some key questions about their strategy in order to best leverage today's tools and technology. This workshop will help you to audit your current efforts, plot a roadmap for success, and set meaningful and measurable goals. There will be a focus on frameworks you can apply to a variety of situations and successful case studies.

Click here to make reservations.