National Press Club

Align your content with your digital ad strategy, March 21

March 18, 2014 | By Nicole Hoffman | nhoffman@press.org

Is your organization’s digital advertising strategy aligned with its content strategy? It should be.

Digital ads are a great way to drive traffic, but you may be losing ROI if you’re not thinking carefully about the kinds of content you’re targeting to each of your audiences. Whether your goal is to boost signups, letters to the Hill or social media engagement – to name a few – you must ensure that your digital ad buy, targeting and content are in sync with one another.

Join us on March 21, 9:00-11:00 a.m. in the Conference Rooms of the National Press Club as experts walk you through the process of creating a comprehensive digital and content strategy. Whether you’re a beginner or a seasoned pro, they’ll provide the insight you need to get the most out of your next campaign.

Register here. The fee is $25 for government employees, $35 for NPC members and $45 for non-NPC members. The session will begin at 9:00 a.m. and end at 11:00 a.m.

The get {smart} series is sponsored by the National Press Club Journalism Institute and the Adfero Group.