National Press Club

Social Media Series Part 2 -- The Business Of Social Media

January 13, 2016

Social Media Series Part 2 -- The Business Of Social Media

Update-1 examines the business side of social media and how it applies to journalism in part 2 of a five-part series on social media. Broadcast Committee member Jennifer Strong interviews Scott Talan, an American University social media professor, and Robinson Meyer, an associate editor who covers technology at The Atlantic.

Talan says older social networks such as Facebook and Linkedin survive because they understand the need to continuously adapt and improve to make themselves more attractive to users. Meyer has written extensively about Twitter, which he says is losing American users as quickly as it's gaining them.

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