National Press Club

Snapchat Becoming More Of A Journalistic Tool

August 22, 2016

Snapchat Becoming More Of A Journalistic Tool

Snapchat has more than 100 million daily users who average 25 to 30 minutes a day on the messaging app. But until recently, Snapchat was mostly used for sending pictures, video, or text that disappeared after a couple viewings. That made it an interesting app for journalists to write about, but not necessarily to use for finding story ideas or promoting their work. Emily Rasowsky, the director of marketing strategy at Social Driver, a DC-based digital marketing agency, joins National Press Club member Zach Everson to explain Snapchat’s recent updates that have made it much more valuable to journalists.

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