National Press Club Journalism Institute Boot Camp

8:30 a.m. – 9 a.m. Registration and Breakfast – First Amendment Lounge

9 a.m. – 9:15 a.m. Welcome
Myron Belkind, NPC President
Amy Fickling, chairwoman, Professional Development Committee

9:15 a.m. – 10:45 a.m. Breakout Sessions

The Resume Doctor - Jodi Schneider, Bloomberg News – Lisagor Room
As technology and the news business changes, so do employers' expectations for resumes. Find out what managers are looking for from an experienced editor. Jodi will schedule 15-minute individual sessions in the library conference room from 11 a.m. to 1 p.m. Sign up in advance at [email protected]

LinkedIn: An Underutilized Social Media Asset - Lori Russo- Bloomberg Classroom
Twitter and Facebook get more social media buzz in the journalism world, but LinkedIn can be a valuable tool for reporters and communicators alike. Lori Russo, managing director of Stanton Communications, will explain how to get the most out of LinkedIn. Topics include using LinkedIn to find sources, biographical information, story tips and professional advice, as well as ways you can use LinkedIn to build your own online community and publicize your content. Not to mention how it could help you find your next job.

Building a Community and Building Your Brand on Twitter – Social Driver – Murrow Room
Twitter has become a valuable tool for reporters, both for reporting on breaking news events and for creating an online community. Instructors from digital media firm, Social Driver, will teach this class providing tips on how to use Twitter to build a community around yourself, your news outlet and the issues you cover. Topics include how to effectively interact on Twitter, how to understand the culture of Twitter, best practices in tweeting and retweeting, promoting your Twitter account, crowdsourcing via Twitter and using Storify to tell Twitter-driven stories.

10:45 a.m. – 11 a.m. Coffee Break – First Amendment Lounge

11 a.m. - 12:15 p.m. Breakout Sessions

Building Custom Maps with Google – Nicholas Whitaker, Google – Murrow Room
Looking to tell a visual story with your data? In this interactive workshop, you’ll learn how to get started with Maps Engine and Fusion Tables, two Google tools to help you host, visualize and publish your data as maps. The session will start with a brief overview of Maps Engine and Fusion Tables, as well as related tools, then we’ll dive into some hands-on examples to get you familiar with how easily your data can be turned into a visual with impact. Pre-requisite: personal laptops are encouraged, and be sure to create a Google account before the session (you’ll need it for the exercise)

Intermediate Excel – Herb Jackson, The Record – Bloomberg Classroom
Intended for those with some Excel skills who want to get better at importing, sorting and filtering data, this session will cover how to grab data from sites and use it to tell the stories you want to write. The session also will spend time on the most powerful feature of Excel, pivot tables and charts, which tap the database management functions of the program.

Lies, Damn Lies and Statistics – Rebecca Goldin, Director of Research at Statistical Assessment Service – Lisagor Room
Statistical Assessment Service, or STATS, is a non-profit organization affiliated with George Mason University. STATS works to improve the public debate on how science, quantitative and mathematical issues are covered in the media. Goldin is also is a Professor and Graduate Director in the Department of Mathematical Sciences at George Mason.

12:30 p.m. – 1:30 p.m. Networking Lunch “Is Freelancing Right For You?” Katherine Reynolds Lewis - First Amendment Lounge

Lunch speaker will be Katherine Reynolds Lewis, who has been full-time freelancing for six years. From her own experience setting up her freelance practice (katherinerlewis.com), she will speak frankly about the time and effort it takes to build your business, practical steps to take, and why committing to it full-time is probably the best way to go. Her talk will no doubt generate plenty of discussion during the question-and-answer period following her remarks.