The National Press Club

Are you using an effective social media strategy to communicate your message? In this session, you will learn how to create an effective social media strategy, a practical workflow, how to design individual campaigns, how to plan a social editorial calendar, how to create meaningful social content, how to create meaningful blog content, how to measure your ROI and how to set appropriate benchmarks. Everyone will receive templates to take back and use as well as our 40-page workbook with step-by-step instructions covering everything discussed. This is a very intensive, hands-on class intended for Advanced Beginner - Advanced social media users. Attendees should already be familiar with the basics of Twitter and Facebook. This session runs from 12:00-1:15 pm.

Instructor: Shaun Dakin, MBA
http://www.webbmediagroup.com/shaun-dakin