get{smart}: Advanced Web Analytics

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Professional Development

If you've mastered pageviews and bounce rates and feel there is nothing left to learn, dive in deeper to web analytics. Adfero's team of experts will demonstrate the value of advanced analytics techniques such as goal-funneling, A/B testing and heat map research.

The fee is $35 for NPC members and $45 for non-NPC members. The session will begin at 9:00 a.m. and end at 10:30 a.m.

The get {smart} series is sponsored by the National Press Club Journalism Institute and Adfero Group.