National Press Club

get {smart}: Facebook Advertising 201 for Advocacy and Grassroots

get {smart}: Facebook Advertising 201 for Advocacy and Grassroots

June 14, 2013 9:00 AM

Journalism Inst. Add to calendar

Location: Holeman Lounge

This is a ticketed event. Click here to jump to the ticket form.

You’ve started a Facebook advertising campaign. Now what? In this intermediate level class, learn how to maximize the return on your budget and time. Gain insights into what all those metrics mean and learn a few simple steps that can optimize your campaign. This class will also include learning about A/B testing that can help you refine messaging, Facebook Ad Exchange that can leverage behavioral data to target your ads, and premium ad units such as mobile app install ads that can promote your organization’s own app.

The fee is $35 for NPC members and $45 for non-NPC members. NPC members should login for the discount code. The session will begin at 9:00 a.m. and end at 10:30 a.m.

The get {smart} series is sponsored by the National Press Club Journalism Institute and Adfero Group.

For More Information On This Event, Please Contact:

Norah Heintz

NHeintz@adfero.com

NPC Members: There is a member promotion available for this event or you need to login to register. Login here to get the code.